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North County San Diego is home to a diverse variety of core industries which employ more than 600,000 workers. From biotechnology to craft brewing, North County has vibrant and innovative industries for you to discover!

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There are more than 38,000 businesses in North County – from small, sole proprietorships to companies that employ several thousand workers. Click through companies to learn more!

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Hear directly from professionals in various career fields to find the right pathway for you. Find something that sparks your interest? Follow the educational resources to plan your next steps. Start your journey today!

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SOCAL is a collaborative program between education and industry created by Tri-City Medical Center, the San Diego North Economic Development Council and Carlsbad, Oceanside, Vista, Greater Escondido, San Marcos and Encinitas Chambers of Commerce. The vision is to give middle school, high school, post-secondary students and transitioning adults an opportunity to gain insights into career pathways, while allowing businesses and local organizations to participate in these students’ career exploration.

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“A special thank you to County Supervisor Jim Desmond for his recommendation to the County of San Diego Board of Supervisors, to fund this important workforce initiative for North County.”


Are you a school official or teacher who would like to get more involved with SOCAL and future phases of this project?

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Are you interested in featuring your company and highlighting your career opportunities?

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